The TV aspect coupled with online consumption through search engines have shown to be real for a long time. Having the opportunity to unlock Amazon campaign sync was the next step. We expect these TV aspects to double or triple the performance of digital campaigns. Ecselis is pleased to make Philips the first worldwide tester of this new strategy.
TVTY's Moment Marketing technology centralized our complex strategy around offline and online moments. We are very happy with the campaign's result, fully aligning with our new brand signature. We've decided to make our moment-centric strategy an always-on platform.
Coca-Cola and Starcom, we were very satisfied with the immediacy and interactivity of this campaign. Bringing relevant messages and a meaningful to users was tremendously appealing.
