After rolling out our TV+Amazon offering last year, we have now launched an article on the subject, including key learning points and strategic positioning. Available on the UK online advertising publication, The Drum, the article discusses how to plan a brand’s Amazon strategy, increase their campaign performance, and wisely allocate their budget wisely in order to hit targets and add more value to Amazon campaigns.
The recent trend has seen external media management platforms step in to take care of many of the items on brands’ Amazon campaign wish lists, providing features that the current Amazon platform is missing. This year is still a part of the age of Amazon and it is more important than ever that brands fine-tune their strategies to maximize performance, budget efficiencies, and reach their client at the right moment.
Read the full article here.