CASE STUDY:

Auto Manufacturer​

TV + SEARCH

IN A NUTSHELL

+145%

Increase in Click Through Rate

+22%

Improved Ranking

An auto manufacturer aimed to increase the volume of relevant clicks as well as brand recognition, leveraging their movie sponsorship and TVTY’s search strategy after the movie trailer’s TV ad airing.

TVTY’s solution was to use the brand’s movie sponsorship to immediately activate their online search campaigns after the movie’s trailer aired on TV. Through a collaborative bidding strategy with the movie studio, the brand consistently bid for the second position to ensure that it would not overtake the movie’s search position.

The brand managed to engage with a new audience whenever the movie trailer aired on TV, increasing click through rate (CTR) and significantly improving their ranking.

+145%

Increase in Click Through Rate

+22%

Improved Ranking

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