CASE STUDY:

BEIN SPORTS

TV+SEARCH

IN A NUTSHELL

+96%

Increase in CTR

+39%

Increase in Conversion Rate

BeIN Sports aimed to maximize their ad copies’ relevancy and increase online subscriptions with TVTY’s TV Live technology during the Euro 2016 tournament.
TVTY monitored French national football team matches during the event and triggered BeIN’s sponsored campaigns in real-time with dynamically populated ad copies aligning to the games. As a result of this personalized campaign, BeIN Sports experienced increased Click through rates between 85 and 96%, depending on the game, as well as increased Conversion rate by 36% and decreased Click per action by 29%.
“We were convinced that contextualization can have a strong impact on campaign relevancy and so online acquisition. The Live TV activation allowed to increase the conversion rate by 36% while decreasing the CPA by 29% compared to the generic ad copies.” – Valentin Rémy, Group leader of SEA, Havas Media

+96%

Increase in Click Through Rate

+39%

Increase in Conversion Rate

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