CASE STUDY:

COCA-COLA

TV+VIDEO

IN A NUTSHELL

+83%

Increase in CTR

+1.3m

Additional Audience

In selecting TVTY’s services, the goal of Coca-Cola France was to deepen brand awareness and increase engagement, through targeting exciting 2014 FIFA World Cup moments using TVTY’s unique Sports and TV+Video capabilities. In doing so, Coca-Cola aimed to turn the campaign into a celebratory event and add value to their online content.

TVTY leveraged Coca-Cola’s FIFA World Cup sponsorship by monitoring goals scored and full-time wins for all French, German, and Brazilian team games, which then triggered the company’s video campaign with “happy-moment” messaging in real-time.

Due to TVTY’s unique solution, Coca-Cola France saw an 83% increase in CTR and was extremely satisfied with the result of the campaign. Above all, the brand was pleased with the excellent service provided by TVTY. “Coca-Cola and us were very satisfied with the immediacy and interactivity of this campaign. Bringing relevant ads and a meaningful experience to second device users was tremendously appealing.” – Mathieu Lacombe, Account Director, Starcom

+83%

Increase in Click Through Rate

+1.3m

Additional Audience

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