CASE STUDY:

CONSUMER ELECTRONICS LEADER

SEARCH

IN A NUTSHELL

+183%

Increase in Conversion Rate Generic Bing

+634%

Increase in Conversion Rate Generic AdWords

A consumer electronics leader’s goal was to increase search campaigns’ efficiency and website engagement via TVTY’s TV Boost strategy and technology.
Leveraging TVTY’s integration with AdWords and Bing, the agency implemented multiple strategies aligned with the brand’s commercials to positively impact and improve KPIs. The search campaigns were synchronized with more than 12,000 commercials on 24 networks in total.
TVTY provided wide coverage of TV networks enabled the client to broadly align search and TV with successful results. Thanks to these seamlessly integrated solutions and strategies, the brand experienced an increase in Conversion Rate in three areas: brand AdWords (+56%), generic AdWords (+634%), and generic Bing (+183%).

+183%

Increase in Conversion Rate Generic Bing

+634%

Increase in Conversion Rate Generic AdWords

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