CASE STUDY:

GMF

SEARCH

IN A NUTSHELL

+11%

Increase in Conversion Rate

-8%

Decrease in Cost Per Action

GMF sought out TVTY in order to increase their online traffic and drive sales using TVTY’s TV Boost technology specifically focusing on Display and Search.

TVTY monitored the brand’s TV commercials at spot level and triggered their search campaign in real-time by capturing an audience within moments of heightened intent to search. Thanks to this media campaign, GMF saw an 11% increase in Conversion rate and an 8% decrease in Cost Per Action, all the while fostering engagement and allowing the brand to benefit from key TV moments.
“TVTY moment marketing solution allowed us to take advantage of these TV moments for our client’s online strategy and drive both qualified traffic and increase the conversion rate by 11% for specific campaigns while decreasing the Global CPA by 10%.”
– Valentin Rémy, Group leader of SEA, Havas Media

+11%

Increase in Conversion Rate

-8%

Decrease in Cost Per Action

  • This field is for validation purposes and should be left unchanged.