HTC chose TVTY to help them launch a new product, the HTC M9 Model, and increase online engagement using TVTY’s Sports technology. TVTY’ Moment Marketing technology would enable HTC to automatically activated their digital marketing campaigns with the most relevant offline Moments to bolster brand awareness and drive online campaign performance.
TVTY formulated a campaign to monitor commercials at spot level and launch HTC’s online campaign in real-time, as well as leveraged HTC’s sponsorship of the UEFA Champions League by syncing the product ads during selected games. TVTY also monitored HTC’s competitors’ TV ads to activate its online advertizing campaigns in real-time to counter effects and capture their audience.
“Our longstanding relationship with Omnicom Media Group enabled us to choose the right partners in TVTY and Accuen, producing incredible results and expanding our sponsorship activity into new channels.” – Abbie Oguntad, Global Marketing Director, HTC