CASE STUDY:

INTERNATIONAL PIZZA BRAND

TV+SEARCH

IN A NUTSHELL

+20%

Increase in Conversion Rate

-11%

Decrease in Cost Per Action

An international pizza brand’s goal was to generate more conversions and reduce cost per action while identifying competitors’ TV ad moments and online traffic with TVTY’s TV monitoring platform.
Connecting the brand’s Adwords account to TVTY’s platform, monitoring competitor TV commercials at spot level and syncing the brand’s search campaign in real-time. Competitors’ search campaign performance was analyzed and the strategy identified the best keyword search periods. The brand was able to capture their competitors’ audience and modulate bids for the relevant keywords.
TVTY monitored three direct competitors over a 30 day period to deliver over 21,000 triggers, capturing peak search periods and decreasing cost per order for the brand.

+20%

Increase in Conversion Rate

-11%

Decrease in Cost Per Action

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