CASE STUDY:

JEROME'S FURNITURE

TV+SEARCH

IN A NUTSHELL

+36%

Increase in Store Visit Rate (non-branded)

+215%

Increase in Click Through Rate

Jerome’s Furniture wanted to capitalize on TV-induced search traffic to drive more in-store visits using TVTY’s unique technology.
Jerome's furniture scenario
TVTY’s solution was to monitor their own brand & competitors’ TV commercials and immediately trigger branded, non-branded & competitive keyword campaigns in real-time. Jerome’s Furniture’s search campaigns activated against both local and national TV ads for 15 minutes following the TV ad airing.
During a TV moment, a consumer is more likely to click and do so efficiently across nearly all tactics. The brand experienced an increase in in-store visit rates as a result.

“Because of TVTY we’ve been able to dramatically improve the effectiveness of our search campaigns and finally create a synergy between our offline & online media.”
– Vice President of Digital

+36%

Increase in Store Visit Rate (non-branded)

+215%

Increase in Click Through Rate

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