KIA France’s goal was to increase search performance and amplify their marketing message using TVTY’s TV and Sport technologies. KIA wanted to increase the visibility of their search campaign and to increase TV-induced search traffic, driving engagement by delivering the right online content to fulfill consumer needs. In addition to increasing TV-induced search traffic, KIA aimed to target influential moments of the 2014 FIFA World Cup and leverage their sponsorship of the event.
TVTY’s solution was to monitor KIA France’s TV commercials and all games of the French national team, as well as leverage their sponsorship of the 2014 FIFA World Cup and trigger their search campaign in real-time. The campaign was set-up and split into two key parts: TV ad sync and Sports World Cup sync.
Due to this customized TVTY solution, KIA experienced an increase in search traffic by 3.2 times from the beginning level through search campaign optimization and increased click activity between two to five minutes after KIA’s TV commercial aired. Approximately 33% of clicks happened in the first two minutes while 55% in the first five minutes, proving the benefits of TV-induced search traffic.