CASE STUDY:

LA HALLE

TV+SOCIAL

IN A NUTSHELL

+34%

Increase in Engagement Rate

+67%

Increase in CTR during Sunday prime time

La Halle trusted TVTY to create a campaign that complimented their brand message and increased social engagement using their TV Sync and Social technology.
TVTY proposed a campaign to leverage La Halle’s sponsorship of “The Voice” by monitoring the program and triggering La Halle Twitter ads in real-time within heightened moments of interest. Thanks to this impactful campaign, La Halle attained an increased engagement rate of 34% and benefited from the instant communication provided by TVTY capabilities of synchronizing advertising content.
“Twitter is the media for following and talking about real-time events. That is why it is so complementary with TV programs. TVTY real-time sync capabilities allow brands to benefit from that instant communication by synchronizing advertising content, which then becomes a lot more impactful.”
– Sylvain Eche, co-founder of SocialMoov

+34%

Increase in Engagement Rate

+67%

Increase in CTR during Sunday prime time

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