TVTY proposed a campaign to leverage La Halle’s sponsorship of “The Voice” by monitoring the program and triggering La Halle Twitter ads in real-time within heightened moments of interest. Thanks to this impactful campaign, La Halle attained an increased engagement rate of 34% and benefited from the instant communication provided by TVTY capabilities of synchronizing advertising content.
“Twitter is the media for following and talking about real-time events. That is why it is so complementary with TV programs. TVTY real-time sync capabilities allow brands to benefit from that instant communication by synchronizing advertising content, which then becomes a lot more impactful.” – Sylvain Eche, co-founder of SocialMoov