CASE STUDY:

LEADING TECH PROVIDER

SEARCH

IN A NUTSHELL

-56%

Decrease in Cost Per Action

+134%

Increase in CTR

A leading tech provider reached out to TVTY to optimize its search performance, enhance engagement, and deepen its brand awareness using TVTY’s TV technology.
TVTY monitored the brand’s TV commercials at spot level and synced their search campaign in real-time using product related keywords, instantaneously triggered the brand’s search campaign as soon as the right commercial aired.
The brand was able to redefine its search messaging and achieved the following results from the three different campaigns: a decrease in CPA ranging between 18 and 56% and an increase in CTR ranging between 74 and 134%.

-56%

Decrease in Cost Per Action

+134%

Increase in CTR

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