TVTY’s solution was to monitor the institution’s TV commercials at spot level and instantly activate the brand’s search campaign with TVTY’s TV Search feature. This was made possible by combining three different actions: triggering the client’s search campaigns when their TV commercials aired, boosting bids on relevant keywords, and attracting competitors’ audience within key moments of consumer search intent.
TVTY monitored the TV commercials of other leading banking institutions across different TV channels to deliver 261 activations. The client ran its search campaign for 15 minutes after its own selected TV spots aired. The campaign effectively captured peak search periods, increased click through rate and subsequently reduced cost per click.