CASE STUDY:

MAJOR PHARMACEUTICAL BRAND

VIDEO

IN A NUTSHELL

+29%

Increase in Completion Rate

A major pharmaceutical brand came to TVTY to increase product visibility and stimulate top of mind awareness by using TVTY’s Universal Trigger technology.
TVTY monitored the spread of the flu through specific regions of France via a personalized third party data feed to create a one-of-a-kind flu trigger and launch the brand’s video campaign in real-time.
“For a long time, Maxus has integrated important moments like sport, or weather into its TV strategies depending on the specificities and needs of each client. We are proud to be the first to use the Universal Trigger by TVTY to give a new value to our clients and share the right message at the right moment.” – Julien Boyer, CEO at Maxus.

Thanks to TVTY’s solution, the brand experienced one million increase in Impressions and 29% increase in Completion Rate, while increasing the value that they can provide to their clients.

+29%

Increase in Completion Rate

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