TVTY monitored the weather conditions within specific regions and launched the brand’s display campaign in real-time whenever it was rainy or cold, aligning with specific weather conditions. The key was to increase awareness and influence a future purchase intent of holiday packages.
Thanks to this tailored solution, the brand was able to engage in relevant messaging and capture users during influential moments as well as increase their Click Through Rate by 6 times the original rate.
6x
Increase in CTR
+137%
Increase in Clicks/Hour amongst existing customers
