The goal of National University was to increase its visibility during key moments of high-intent from prospective students to drive efficient conversions and increase the number of inquiries completed.
TVTY’s solution was to monitor National University TV commercials and immediately activate relevant branded search campaigns after their TV ads airings and competitive keyword search campaign directly after competitors’ TV ad airings to capitalize on audience reach and intent.
This strategy significantly increased their conversion rate as well as decreased cost per action (branded and competitive).
“Leveraging TVTY’s service offerings is a no brainer when your marketing strategy includes TV & Paid Search! The strategic win for us has been the competitive tactic. We’ve seen significant improvements to CPI, CTR & CPCs – it’s allowed us to not only increase our competitive investment but ensures that we’re visible during greater moments of high-intent from our audience.”
– National University Representative