CASE STUDY:

NEUTROGENA

WEATHER+DISPLAY

IN A NUTSHELL

2.9M

Impressions

+60%

Increase in Click Through Rate

Neutrogena’s goal was to increase brand awareness & message relevancy around its products’ healthy skin benefits by increasing impressions using TVTY’s weather and display technology.
TVTY’s solution was to monitor sunny and humid weather conditions within specific regions and launch its display campaigns in real time. By combining TVTY’s weather moment with display, the client was able to elevate the relevancy of its online content to instantly align with specific weather conditions that consumers experience. In addition, the campaign resonated with consumers and influenced a future purchase intent of Neutrogena products.
During key weather conditions, Neutrogena experienced a lift in impressions, increasing message relevancy & brand awareness around its products’ healthy skin benefits.

2.9M

Impressions

+60%

Increase in Click Through Rate

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