CASE STUDY:

PHILIPS

TV + AMAZON

IN A NUTSHELL

+40%

Increase in Click Through Rate

+25%

Increase in Return On Ad Spend (Broad)

PHILIPS’ goal was to increase click through rate (CTR) and return on ad spend (ROAS) by engaging consumers with sponsored products on Amazon during key TV moments.
TVTY’s solution is to use branded & generic keyword strategies by monitoring PHILIPS’s TV ads and activating their online Amazon campaign in real-time to better engage their customers, specifically during Mothers’ and Fathers’ Day celebrations.

“Our goal with this new integration serves two purposes: analyze the real-time impact of our TV commercials on online sales and optimize our advertising efforts by increasing our visibility on Amazon during peak search moments, right after our TV broadcasted spots or our competitors, in a highly competitive context.”
– Zina Raveloson, Search Marketing Manager, Philips

For more information, check out the press release.

+40%

Increase in Click Through Rate

+25%

Increase in Return On Ad Spend (Broad)

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