CASE STUDY:

PHILIPS

TV + AMAZON

IN A NUTSHELL

+40%

Increase in Click Through Rate

+25%

Increase in Return On Ad Spend (Broad)

PHILIPS’ goal was to increase click through rate (CTR) and return on ad spend (ROAS) by engaging consumers with sponsored products on Amazon during key TV moments.
TVTY’s solution is to use branded & generic keyword strategies by monitoring PHILIPS’s TV ads and activating their online Amazon campaign in real-time to better engage their customers, specifically during Mothers’ and Fathers’ Day celebrations.
For more information, check out the press release.
Recently voted 2018 Best TV & Search Campaign at Grand Prix du Search France

+40%

Increase in Click Through Rate

+25%

Increase in Return On Ad Spend (Broad)

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