TVTY’s solution is to use branded & generic keyword strategies by monitoring PHILIPS’s TV ads and activating their online Amazon campaign in real-time to better engage their customers, specifically during Mothers’ and Fathers’ Day celebrations.
For more information, check out the press release.
Recently voted 2018 Best TV & Search Campaign at Grand Prix du Search France
Our goal with this new integration serves two purposes: analyze the real-time impact of online sales pushed by TV spots and optimize our advertising efforts by increasing our visibility on Amazon during peak search moments following either our TV broadcasted spots or our competitors’ spots, in a highly competitive context.
Zina RavelosonSearch Marketing Manager, Philips
The TV aspect coupled with online consumption through search engines have shown to be real for a long time. Having the opportunity to unlock Amazon campaign sync was the next step. We expect these TV aspects to double or triple the performance of digital campaigns. Ecselis is pleased to make Philips the first worldwide tester of this new strategy.
Mathilde VanalderveltPaid Search Director of Ecselis France
In our ambition to cover all media channels synced with TV, having the opportunity to work with a large channel, such as Amazon Sponsored Product, is definitely a turnkey solution for individual retailers. We are very proud and excited to partner with Philips and Ecselis in the execution of this ambitous, innovative and large-scale campaign.