CASE STUDY:

PREMIUM ICE CREAM BRAND

VIDEO

IN A NUTSHELL

+16%

Increase in CTR

+11%

Increase in Completion Rates

A premium ice cream brand aimed to increase viewer engagement and deepen brand awareness through its sponsorship of Roland Garros stadium in Paris via TVTY’s Sports trigger technology.
TVTY leveraged the brand’s sponsorship of Roland-Garros to increase its online relevancy by activating a first of its kind dynamic video campaign with contextualized messaging during matches of Novak Djokovic and Andy Murray. Other influential in-game moments were monitored, including the end of each set and each match played.
Due to TVTY’s unique solution, the brand experienced an increase in click through rate and completion rate, as well as increased brand awareness, viewer engagement, and message stickiness.

+16%

Increase in CTR

+11%

Increase in Completion Rates

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