CASE STUDY:

PREMIUM VODKA BRAND

TV+DISPLAY

IN A NUTSHELL

Increase in Engagement

Promote Brand Message

A premium vodka brand chose TVTY to align its brand with celebratory moments during a sponsored award show event. The main goal was to stimulate top of mind awareness via TVTY’s TV Live technology.
TVTY monitored the live results of the BAFTAs and activated the brand’s customized dynamic display campaign in real-time whenever a winner of an award was announced. The display campaign further captured viewers within heightened moments of interest, increasing the audience’s emotional attachment to the brand and relevancy of the brand’s marketing message.
In direct correlation with the campaign, five million viewers across the country tuned-in and 87% were likely to use other devices while watching, increasing message stickiness. The brand was impressed with TVTY’s dynamic campaign ads which were devised to vary depending on the award winner.

Increase in Engagement

Promote Brand Message

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