CASE STUDY:

TOP AIRLINE BRAND

TV+SEARCH

IN A NUTSHELL

+18.8%

Increase in Conversion Rate

+22%

Increase in Revenue

A top airline brand’s goal was to increase ROAS performance by generating more leads and conversions using TVTY’s TV Boost Sync technology.
TVTY’s solution was to trigger search campaigns when competitors, complementary TV activity, and relevant TV programs were detected. By combining numerous TVTY TV media including search, the client was able to significantly increase its overall metric outcomes.

Overall, the client used TVTY’s recommended methodology to measure and capitalize on TV moments: by running two separate campaigns, a BAU campaign switched off when TV activity was detected and the client’s search campaign was activated.

+18.8%

Increase in Conversion Rate

+22%

Increase in Revenue

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