Vodafone came to TVTY with the goal of amplifying their brand message and creating top of mind awareness using TVTY’s TV capabilities. In addition, Vodafone wanted to reinforce their marketing message by reaching consumers online simultaneously as their TV commercials aired and delivering a display ad online that directly related to the TV advertisement.
TVTY proposed a solution that monitored Vodafone TV commercials and instantly triggered an online display campaign in real-time. We reinforced message stickiness within key moments of heightened interest during TV commercials. This strategy ultimately led to high engagement during TV sync moments.
“Thanks to TVTY’s customized solution, Vodafone experienced an increased Click Through Rate of 95% and benefited from TVTY’s strong synergistic effect of online campaigns with television. The synergistic effect of online campaigns with television for Vodafone, as a large television sponsor, is very interesting. We used to run competing spots, but given the strong results of this technology, we plan to continue synchronization in future campaigns.” – Michael Bartak, Team Leader, Interactive Marketing Brand and Communications, Vodafone CZ