THE TVTY TEAM IS HUMBLED AND PROUD TO JOIN THE NIELSEN FAMILY!

THE TVTY TEAM IS HUMBLED AND PROUD TO JOIN THE NIELSEN FAMILY!

Press release, 07-08-2021

Logo_Nielsen

NIELSEN STRENGTHENS MARKET LEADING POSITION IN TV ATTRIBUTION AND AD INTELLIGENCE WITH ACQUISITION OF TVTY

New York, NY – July 8, 2021 – Global data, measurement and analytics company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. 

TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to seamlessly optimize their spend based on the outcomes most important to their business. TVTY will complement and expand Nielsen’s TV Attribution and Ad Intel services. 

Read the full press release on Nielsen website

Bridging TV & Digital To Unlock Full Business Potential For Advertisers

Bridging TV & Digital To Unlock Full Business Potential For Advertisers

Bridging TV & Digital To Unlock Full Business Potential For Advertisers

The First Software Platform Uniting TV Intelligence & Digital Activation

TV Intelligence (Measure)

Digital Activation (Activate)

TV Intelligence (Measure)

TV Drive to Web

TV To Sale

Digital Activation (Activate)

TV To Search

TV Audience Targeting

Drive To Web

TV To Sale

Measure the actual impact of TV campaigns

TV To Search

TV Audience Targeting

Enable activation across all digital channels

We Work With The Top Agencies & Global Advertisers

And With Exclusive Data Alliances Which Enabled Us To Provide Custom Made Solutions

* households

Testimonials

We are very happy with TVTY’s Platform especially for its ability to optimize ad frequency between TV and Digital

Thibaut Guigonis

Business Director, GroupM

The ability to reach the maximum number of potential customers with TVTY’s TV Audience Targeting technology fully stays on the path to innovate and wholeheartedly play our role as leader.

Aurélien Deschodt

Digital Communications Leader, Decathlon

We are very happy with TVTY’s Platform especially for its ability to optimize ad frequency between TV and Digital.
Thibaut Guigonis

Business Director, GroupM

The ability to reach the maximum number of potential customers with TVTY’s TV Audience Targeting technology fully stays on the path to innovate and wholeheartedly play our role as leader.
Aurélien Deschodt
Digital Communications Leader, Decathlon

Award Winning Technology

Best Performance Marketing Technology
Best TV & Search Campaign
Best Search Software
Best Performance Marketing Technology
Best TV & Search Campaign
Top 10 Young Start-Up Talents
Best Search Software
Best Technology Combination
2014 Mipcube Lab Winner
Top 10 Young Start-Up Talents
Best Technology Combination
2014 Mipcube Lab Winner

Get in touch to learn more!

Our team of experts is ready to help you reach your goals and achieve results for your next campaign!

By clicking on ‘Submit’, you consent to the processing of the personal data that you provided in this form by TVTY, for the purpose of addressing your request and, if you have opted-in, for the purpose of sending you commercial emails regarding TVTY’s solutions. To learn more about the processing of your personal data and your rights, please read our privacy notice.

Get in touch to learn more!

Our team of experts is ready to help you reach your goals and achieve results for your next campaign!

By clicking on ‘Submit’, you consent to the processing of the personal data that you provided in this form by TVTY, for the purpose of addressing your request and, if you have opted-in, for the purpose of sending you commercial emails regarding TVTY’s solutions. To learn more about the processing of your personal data and your rights, please read our privacy notice.