In selecting TVTY’s services, the goal of Coca-Cola France was to deepen brand awareness and increase engagement, through targeting exciting 2014 FIFA World Cup moments using TVTY’s unique Sports and TV + Video capabilities. In doing so, Coca-Cola aimed to turn the campaign into a celebratory event and add value to their online content. TVTY leveraged Coca-Cola’s FIFA World Cup sponsorship by monitoring goals scored and full-time wins for all French, German, and Brazilian team games, which then triggered the company’s video campaign with “happy-moment” messaging in real-time.