TV + VIDEO:
ICE CREAM BRAND
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Increase in Click Through Rate
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Increase in Completion Rates
Key Takeaway
An ice cream brand aimed to increase viewer engagement and deepen brand awareness through its sponsorship of Roland-Garros stadium in Paris via TVTY’s Sports trigger technology.
TVTY leveraged the brand’s sponsorship of Roland-Garros to increase its online relevancy by activating a first of its kind dynamic video campaign with contextualized messaging during matches of Novak Djokovic and Andy Murray. Other influential in-game moments were monitored, including the end of each set and each match played.
TVTY leveraged the brand’s sponsorship of Roland-Garros to increase its online relevancy by activating a first of its kind dynamic video campaign with contextualized messaging during matches of Novak Djokovic and Andy Murray. Other influential in-game moments were monitored, including the end of each set and each match played.
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Our team of experts is ready to help you reach your goals and achieve results for your next campaign!