Elite SEM + TVTY:

TV+Search Boosts Donations For National Non-Profit


April 9, 2018

Elite SEM partners with TVTY to sync TV commercials and search ads with positive results, increasing click-through rate, conversion rate, and level of average donation value.

“These results show that traditional TV ads can influence Paid Search campaign performance and donation amounts. Advertisers should actively work to align calendars and budget across channels appropriately, keeping in mind that various marketing channels can influence others.”

Read more here.