THE TVTY TEAM IS HUMBLED AND PROUD TO JOIN THE NIELSEN FAMILY!

THE TVTY TEAM IS HUMBLED AND PROUD TO JOIN THE NIELSEN FAMILY!

Press release, 07-08-2021

Logo_Nielsen

NIELSEN STRENGTHENS MARKET LEADING POSITION IN TV ATTRIBUTION AND AD INTELLIGENCE WITH ACQUISITION OF TVTY

New York, NY – July 8, 2021 – Global data, measurement and analytics company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. 

TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to seamlessly optimize their spend based on the outcomes most important to their business. TVTY will complement and expand Nielsen’s TV Attribution and Ad Intel services. 

Read the full press release on Nielsen website

Bridging TV & Digital To Unlock Full Business Potential For Advertisers

Bridging TV & Digital To Unlock Full Business Potential For Advertisers

Bridging TV & Digital To Unlock Full Business Potential For Advertisers

Two Ways to Connect Your TV + Digital Campaigns For Maximum Impact

Real-Time Syncing
Sync digital campaigns with
impactful offline moments
in real-time
TV Audience Targeting

Retarget audiences that
have been exposed to key
TV moments

We Work With The Top Agencies & Global Advertisers

Testimonials

We are very happy with TVTY’s Platform especially for its ability to optimize ad frequency between TV and Digital.

Thibaut Guigonis

Business Director, GroupM

Because of TVTY we’ve been able to dramatically improve the effectiveness of our search campaigns and finally create a synergy between our offline and online media.
Vice President of Digital
Jerome’s Furniture

We are very happy with TVTY’s Platform especially for its ability to optimize ad frequency between TV and Digital.

Thibaut Guigonis

Business Director, GroupM

Because of TVTY we’ve been able to dramatically improve the effectiveness of our search campaigns and finally create a synergy between our offline and online media.
Vice President of Digital
Jerome’s Furniture

Get in touch to learn more!

Our team of experts is ready to help you reach your goals and achieve results for your next campaign!

By clicking on ‘Submit’, you consent to the processing of the personal data that you provided in this form by TVTY, for the purpose of addressing your request and, if you have opted-in, for the purpose of sending you commercial emails regarding TVTY’s solutions. To learn more about the processing of your personal data and your rights, please read our privacy notice.

Get in touch to learn more!

Our team of experts is ready to help you reach your goals and achieve results for your next campaign!

By clicking on ‘Submit’, you consent to the processing of the personal data that you provided in this form by TVTY, for the purpose of addressing your request and, if you have opted-in, for the purpose of sending you commercial emails regarding TVTY’s solutions. To learn more about the processing of your personal data and your rights, please read our privacy notice.