THE TVTY TEAM IS HUMBLED AND PROUD TO JOIN THE NIELSEN FAMILY!
THE TVTY TEAM IS HUMBLED AND PROUD TO JOIN THE NIELSEN FAMILY!
Press release, 07-08-2021
NIELSEN STRENGTHENS MARKET LEADING POSITION IN TV ATTRIBUTION AND AD INTELLIGENCE WITH ACQUISITION OF TVTY
New York, NY – July 8, 2021 – Global data, measurement and analytics company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed.
TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to seamlessly optimize their spend based on the outcomes most important to their business. TVTY will complement and expand Nielsen’s TV Attribution and Ad Intel services.
Read the full press release on Nielsen website
Two Ways to Connect Your TV + Digital Campaigns For Maximum Impact
We Work With The Top Agencies & Global Advertisers
Testimonials
We are very happy with TVTY’s Platform especially for its ability to optimize ad frequency between TV and Digital.
Thibaut Guigonis
Business Director, GroupM
Vice President of Digital
We are very happy with TVTY’s Platform especially for its ability to optimize ad frequency between TV and Digital.
Thibaut Guigonis
Business Director, GroupM
Vice President of Digital
Get in touch to learn more!
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Get in touch to learn more!
By clicking on ‘Submit’, you consent to the processing of the personal data that you provided in this form by TVTY, for the purpose of addressing your request and, if you have opted-in, for the purpose of sending you commercial emails regarding TVTY’s solutions. To learn more about the processing of your personal data and your rights, please read our privacy notice.