TV AUDIENCE TARGETING:
DECATHLON

0 %
Non-Exposed Viewers Reached
(vs. potential)
0 %
of Impressions Delivered to Audiences
Who Have Never Seen The Ad on TV

Key Takeaway

Decathlon aimed to increase the coverage of their TV campaign by targeting non-exposed viewers and excluding exposed viewers in order to control ad frequency and maximize audience engagement with their video campaign.

The sports retailer chose TVTY’s¬†TV Audience Targeting¬†technology, which uses household TV viewership data from an Internet provider’s boxes & TVTY’s proprietary real-time TV ad detection technology, to activate their online video campaigns to reach non-exposed TV audiences.

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Our team of experts is ready to help you reach your goals and achieve results for your next campaign!