Vodafone came to TVTY with the goal of amplifying their brand message and creating top of mind awareness using TVTY’s TV capabilities. In addition, Vodafone wanted to reinforce their marketing message by reaching consumers online simultaneously as their TV commercials aired and delivering a display ad online that directly related to the TV advertisement. TVTY proposed a solution that monitored Vodafone TV commercials and instantly triggered an online display campaign in real-time.