A vodka brand chose TVTY to align its brand with celebratory moments during a sponsored award show event. The main goal was to stimulate top of mind awareness via TVTY’s TV Live technology.

TVTY monitored the live results of the BAFTAs and activated the brand’s customized dynamic display campaign in real-time whenever a winner of an award was announced. The display campaign further captured viewers within heightened moments of interest, increasing the audience’s emotional attachement to the brand and relevancy of the brand’s marketing message.