TV + SEARCH: AUTO MANUFACTURER

TV + SEARCH:
AUTO MANUFACTURER

+ 0 %
Increase in Click Through Rate
+ 0 %
Improved Ranking

Key Takeaways

An auto manufacturer aimed to increase the volume of relevant clicks as well as brand recognition, leveraging their movie sponsorship and TVTY’s search strategy after the movie trailer’s TV ad airing.
Through a collaborative bidding strategy with the movie studio, the brand consistently bid for the second position to ensure that it would not overtake the movie’s search position.

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