TV + SEARCH: BANKING INSITUTION
TV + SEARCH:
A banking institution’s goal was to optimize search performance and enhance engagement with their search campaigns by using
TVTY’s TV Boost technology.
TVTY’s solution was to monitor the institution’s TV commercials at spot level and instantly activate the brand’s search campaigns with TVTY’s TV Search feature. This was made possible by combining three different actions: triggering the client’s search campaigns when their TV commercials aired, boosting bids on relevant keywords, and attracting competitors’ audience within key moments of consumer search intent.