+ 0 %
Increase in Click Through Rate
+ 0 m
Additional Audience

Key Takeaways

In selecting TVTY’s services, the goal of Coca-Cola France was to deepen brand awareness and increase engagement, through targeting exciting 2014 FIFA World Cup moments using TVTY’s unique Sports and TV + Video capabilities. In doing so, Coca-Cola aimed to turn the campaign into a celebratory event and add value to their online content.
TVTY leveraged Coca-Cola’s FIFA World Cup sponsorship by monitoring goals scored and full-time wins for all French, German, and Brazilian team games, which then triggered the company’s video campaign with “happy-moment” messaging in real-time. 


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