TV + SOCIAL: CONSUMER ELECTRONICS BRAND
TV + SOCIAL:
CONSUMER ELECTRONICS BRAND
A consumer electronics brand’s goal was to increase search campaigns’ efficiency and website engagement via TVTY’s TV Boost strategy and technology.
Leveraging TVTY’s integration with AdWords and Bing, the agency implemented multiple strategies aligned with the brand’s commercials to positively impact and improve KPIs. The search campaigns were synchronized with more than 12,000 commercials on 24 networks in total.