TV AUDIENCE TARGETING: DECATHLON
TV AUDIENCE TARGETING:
Who Have Never Seen The Ad on TV
Decathlon aimed to increase the coverage of their TV campaign by targeting non-exposed viewers and excluding exposed viewers in order to control ad frequency and maximize audience engagement with their video campaign.
The sports retailer chose TVTY’s TV Audience Targeting technology, which uses household TV viewership data from an Internet provider’s boxes & TVTY’s proprietary real-time TV ad detection technology, to activate their online video campaigns to reach non-exposed TV audiences.