TV + VIDEO: HTC

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Increase in Click Through Rate
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Decrease in Cost Per Click

Key Takeaways

TVTY formulated a campaign to monitor commercials at spot level and launch HTC’s online campaign in real-time, as well as leveraged HTC’s sponsorship of the UEFA Champions League by syncing the product ads during selected games. TVTY also monitored HTC’s competitors’ TV ads to activate its online advertizing campaigns in real-time to counter effects and capture their audience.

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