TV + VIDEO: ICE CREAM BRAND
TV + VIDEO:
ICE CREAM BRAND
An ice cream brand aimed to increase viewer engagement and deepen brand awareness through its sponsorship of Roland-Garros stadium in Paris via TVTY’s Sports trigger technology.
TVTY leveraged the brand’s sponsorship of Roland-Garros to increase its online relevancy by activating a first of its kind dynamic video campaign with contextualized messaging during matches of Novak Djokovic and Andy Murray. Other influential in-game moments were monitored, including the end of each set and each match played.