TV + VIDEO: ICE CREAM BRAND

TV + VIDEO:
ICE CREAM BRAND

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Increase in Completion Rates

Key Takeaways

An ice cream brand aimed to increase viewer engagement and deepen brand awareness through its sponsorship of Roland-Garros stadium in Paris via TVTY’s Sports trigger technology.
TVTY leveraged the brand’s sponsorship of Roland-Garros to increase its online relevancy by activating a first of its kind dynamic video campaign with contextualized messaging during matches of Novak Djokovic and Andy Murray. Other influential in-game moments were monitored, including the end of each set and each match played. 

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