TV + SEARCH: KIA

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Increase in TV-induced Search traffic

Key Takeaways

KIA wanted to increase the visibility of their search campaign and to increase TV-induced search traffic, driving engagement by delivering the right online content. In addition, KIA aimed to target influential moments of the 2014 FIFA World Cup and leverage their sponsorship of the event.
TVTY’s solution was to monitor KIA France’s TV commercials and all games of the French national team and trigger their search campaign in real-time. The campaign was set-up and split into two key parts: TV ad sync and Sports World Cup sync.
 

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