TV + SEARCH: NATIONAL UNIVERSITY

TV + SEARCH:
NATIONAL UNIVERSITY

+ 0 %
Conversion Rate (Branded)
- 0 %
Cost Per Action (Branded)

Key Takeaways

The goal of National University was to increase its visibility during key moments of high-intent from prospective students to drive efficient conversions and increase the number of inquiries completed.
TVTY’s solution was to monitor National University TV commercials and immediately activate relevant branded search campaigns after their TV ads airings and competitive keywords search campaign directly after competitors’ TV ad airings to capitalize on audience reach and intent.

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