TV + AMAZON: PHILIPS

+ 0 %
Increase in Click Through Rate
+ 0 %
Increase in Return On Ad Spend (Broad)

Key Takeaways

PHILIPS’ goal was to increase Click Through Rate (CTR) and Return On Ad Spend (ROAS) by engaging consumers with sponsored products on Amazon during key TV moments. 

TVTY’s solution is to use branded & generic keyword strategies by monitoring PHILIPS’s TV ads and activating their online Amazon campaign in real-time to better engage their customers.

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