TV + DISPLAY: TENA
Tena contracted TVTY services in order to amplify their marketing message and to drive engagement with TVTY’s TV technology. Tena’s goal was to conquest competitors and ultimately increase its Click Through Rate.
TVTY suggested a campaign to monitor other similar healthcare commercials and then launch an online display campaign in real-time, to further capture audience attention. Specifically, the campaign focused on TV Boost, Conquest, and Display.