Our first objective for speaking out on Video (TV+Video Online) is to optimize the coverage of target media. Historically, we have activated these 2 medias in a complementary way, through various solutions utilizing the synergy of TV/Digital. This TVTY offering breaks down the silos between TV and digital. For the first time, this allows us to exclude audiences who were exposed to Leroy Merlin TV commercials, while at the same time re-exposing TV viewers, who watch shows within the affinity, to our brand (Du Côté de Chez Vous, Silence ça pousse).
Romain Dubois Head of Media Planning, Leroy Merlin