Whitepaper: TV + Amazon
A cross media strategy is comprised of two different media that couple to form an omnichannel approach. TVTY monitors your brand’s or competitors’ TV ads in real-time and automatically triggers your Amazon campaigns. The new frontier of advertising, the benefits of this strategy range from increased budget efficiencies and brand awareness to higher ROI and lower CPA.
In today’s fast-paced digital world, brands need to continue to innovate their brand to ensure that their products are on top of the consumer’s mind when the need arises. It is important to reevaluate current advertising strategies, reshape future strategies and elevate your strategy through a different lens to increase ROI and more.This omnichannel strategy has been tried and tested by numerous clients, including Philips’ award winning campaign that saw +40% lift in CTR, +25% lift in ROAS, and -21% fall in CPC thanks to optimizations and our TVTY Moment Marketing Platform.